You are welcome to post any press releases of your own here as examples for our readers. When writing any article, the reporter has to draw in their readers right away, and grab their attention.
In the meantime, learn more about Artsy Gallery Partnerships. What is a Press Release? If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.
If you have a goal of obtaining gallery representation, you could also send the press release to galleries who show work similar to yours.
With the advent of social media, and the ease of sharing things online, it is easy to forget about some of the promotional methods of the past. Different from an invitation, a press release contains background information about the artist, the work, and the show.
Many free press release submission services exist online. Title The title of your press release should be attention grabbing and summarize everything included within.
These techniques lessen the credibility of your event. Contact information Add for further media information contact: Send the press release out in a timely fashion.
Other perspectives will make you sound more reliable, and the reader will see you as an artist of interest. This will allow ample time for your writer to incorporate feedback and ensure that they are on call the week of the opening to address any last minute details that are being finalized in the text.
These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event. It is targeted to members of the press who may want to check out, write about, or even review your show.
Editors receive hundreds of emails and pitches on a daily basis so it is important to make sure that you immediately pique their interest, and that they will be able to pick up all the essential information at a glance. For artists, they are an effective method of communicating to the media about exhibitions, winning art competitionscharity auctions, and other events.
Or perhaps you want to pitch a story to a journalist or publication? Contact Information Include all contact details separately right at the end. Make your PR a cut above the rest. You should target your press release to individuals or organizations who either already have an interest in your work, have an interest in work that is similar to yours, write about the type of work that you create, or write about galleries in your area.
Ensure you bold it. For an event, this could be the date of the event and the venue. Many artists outsource the writing of press releases to freelance writers, but if you want to save a little money, you could have a go at writing your own.
Check out our list of 30 tips from the pros and avoid these common press release mistakes. Ending your press release The end of the press release should be the call to action. Writing press releases is still one of the most effective ways to create buzz about an upcoming exhibition or event.
City, State, name of service or publisher of the press release, e. Use quotes to make your writing more interesting but remember all assertions opinions must be attributed to a particular person, or the organisation.
Use short sentences and short paragraphs with vigorous, active language. Journalists will often pull sentences, quotes or whole paragraphs from the body of your release to use in their articles, so make sure your writing is tight, interesting, and relevant to the angle of your press release.
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? Phone the editor or send them a welcome email beforehand. This could include a link to your online portfolio or website, or a note saying that more images are available upon request.
This is a basic template you can go by, to write a press release for your next event.Whether you are generating media attention for a fundraising event, the opening night of an art exhibit or another type of large-scale social gathering, your press release lets the media and. How to write a press release.
Print; Email; Email to a friend. Your email. Your name Friend's email attention grabbing media release and what makes it news?
Marieke Hardy on making art anonymously (locked). Below you'll find directions on how to write an 'Event Press Releases'.
Event Press Release and Most Common Errors - both in bold, and 1 in a larger font as well. For more information the media can contact the event organizer direct at. You have an art exhibition coming up.
Great! Depending on the venue, the staff might take care of the press release for you. Excellent! But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves. Whether you are generating media attention for a fundraising event, the opening night of an art exhibit or another type of large-scale social gathering, your press release lets the media and.
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